TurnMVP

When Your MVP Should Be a Landing Page

By Brian Lehmer On January 30, 2016
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Can your MVP really be as simple as a landing page?  It’s easy to overthink this in the early stages of product development.  I’ve done it too. MVP detractors often talk about building the “Minimum Viable Experience” or the “Maximum Viable Product.”  Their focus is often on how to delight customers and what features to [...]
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More Minimum Viable Product Examples

By Brian Lehmer On February 16, 2015
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I’ve got two minimum viable product examples for you.  My last examples didn’t feature TurnMVP’s landing page template.  So first I’ll show an example of a real MVP created with TurnMVP.  And then I’ll show you an example of the MVP template it was created from. This first MVP example is called FromMe [click to open].  It’s one [...]
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New Responsive Landing Page Template & Mobile Surveys

By Brian Lehmer On February 3, 2015
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TurnMVP just rolled out a mobile-friendly revamp of its landing page template and embeddable survey. The new responsive landing page design drew from years of research on how people read web pages.  And it was usability tested in multiple stages and on multiple devices. One of the key objectives was readability.  TurnMVP landing pages are [...]
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Build a Startup Even If You’re Afraid To Quit Your Day Job

By Brian Lehmer On August 9, 2014
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Great startups tend to succeed in spite of themselves. You don’t need a fancy brand, or a polished image to find out if people want what you’ve got.  They’ll forgive you for being imperfect.  So why not test your startup ideas on the side?  Get something out there.  And get ready to learn something that will surprise [...]
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Path to Profit: Find Big Signals, Then Focus on Getting Paid

By Brian Lehmer On August 9, 2014
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Startup experts tell us to get out of the building, do customer interviews, and see how real people deal with the problem we’re trying to solve.  And that’s good advice. But customer interviews are time consuming.  And it’s hard to get up the guts to do them for fear of rejection, lack of time, or even laziness.  What’s more, [...]
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Instant Feedback for Your MVP

By Brian Lehmer On April 30, 2014
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Today we launched Instant Feedback for your TurnMVP landing pages. It’s a new feature you can actually use.  And it’s also a good example of a minimum viable product “built” using TurnMVP’s landing page template. Here’s why this MVP works: We already know that instant feedback is something our users want. Our riskiest assumption is that they will [...]
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Minimum Viable Product Example

Minimum Viable Product Examples

By Brian Lehmer On July 6, 2013
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Let’s look at some minimum viable product examples that are cheap and easy to build.  Each of these is built-out just  enough to be called an MVP.  That’s because an MVP is really just an experiment to test your riskiest assumptions for the least waste.   If you’ve got an idea, try to get over [...]
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TurnMVP Dashboard

Launch Announcement: TurnMVP is Live

By Brian Lehmer On June 3, 2013
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TurnMVP Entrepreneur (a scrappy little MVP of it’s own) was deployed today. TurnMVP is like Lean Canvas, LaunchRock, and SurveyMonkey all rolled into one product.  It’s laser focused on helping you build quick and dirty product smoke tests and analyzing the results. So what exactly does TurnMVP do?  It lets you turn any button on [...]
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Beginner’s Guide to Minimum Viable Products

By Brian Lehmer On February 13, 2013
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Starting lean is a proven formula. But lots of entrepreneurs get stuck when planning their first MVP… How do I balance minimum and viable? Won’t our customers be disappointed with a product that doesn’t work? Isn’t an MVP about building the most basic thing we possibly can? In a nutshell the way to address these [...]
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